New & Pre Owned Fitness Equipment Sales & Service to Families, Businesses & GovernmentNew & Pre-Owned Sales & Service for Families, Businesses & Government 

Full service fitness equipment dealer with over twenty years brand recognition and leading reputation, located in a high traffic retail corridor. This business provides mostly new, and some used, cardio and strength training equipment from the most sought-after brands in the fitness industry. 


 Asking Price: $145,000
Gross Revenue: $450,000 
est. 2017
SDE: $41,000
Inventory in Price: $125,000
FF&E: $10,000

Exclusive Lines, Regional Reputation, Supplemental Products

This is the region's one-stop source for premium exercise equipment, home fitness solutions , commercial fitness solutions , onsite service and repair , preventative maintenance plans, fitness equipment delivery, equipment moves, product installation and training. Exclusive dealer for select equipment lines. Also sells supplements and some outerwear.
2014 Sales: $378K, 2015 Sales: $412K, 2016 Sales: $434K , 2017 Sales: est. $450K

Competition & Customers  

Only competition is big box chain corporate player who does not have the locally owned relationships with affluent and institutional client base. This business' products are used in both homes and commercial fitness facilities such as private health clubs, multi-family properties, personal training studios, parks and recreation centers, medical wellness centers, corporate fitness centers, active living communities, country clubs, police and fire departments, hotels, resorts, spas, high schools, colleges, universities, YMCAs, and more. Will provide a non-compete 60 miles for 5 years.


Leased 3,400 sf for $3,280/mo expiries May 2019. High profile retail corridor location with great signage adjacent to large neighborhoods and restaurants. Rent includes all CAM, just pay utilities, approx $300/mo.

Growth & Expansion 

This long standing business is currently on auto-pilot and a new owner will be able to grow profits immediately with an outbound sales and marketing strategy for high margin maintenance and service calls, only further ensuring future commercial and institutional retail sales. Current owners cannot keep up with the demand for on-site service calls and do no outbound sales calls. Has yet to mine the 4,000+ customer contacts inside accounting for inside sales.

Support & Training

Will provide all introductions to key accounts, suppliers and staffing and train new FT replacement of owner/manager.

Reason for Selling

Expanding a complimentary, non-competing, business.