What is your business' brand worth?
Realizing the full value from your business’ brand is tough.
And, this doesn’t get easier when the business is in transition. Because a business' brand often drives both interest and long-term value for a would-be buyer, it is critical to optimize one's brand when going to market.
Marigold Resources provides the skills and experience to help both business buyers and sellers make the most of a business’ brand.
Your brand is made up of the promises your business makes and how well you keep those promises.
Larger companies enjoy some economies of scale, but they play by the same rules smaller companies do, too.
We help business owners optimize their brand.
Often times as a business matures, it becomes easy for the owner to neglect the business brand. After all, if a business has a customer base and a cash flow, why fix anything that isn’t broken?
That’s not a rhetorical question. Businesses, especially in their first years, survive on their owners’ ability to quickly react to problems at hand. Strategic planning and brand building, while desirable, often have to happen as time and energy permit.
The story a business owner tells, as they prepare to exit their business, is a critical component to their brand optimization.
Marigold Resources' advisors have the training and experience to effectively recognize where a business may have a branding deficiency. Often it's a missing sales brochure, a key piece of information that hasn’t made it to the website, or some neglected new technology.
What needs grooming is usually no surprise.
If you were selling a house, you would expect a good Realtor to recommend the things that can most cost-effectively increases your house's curb appeal, and value.
You would also expect advice on what not to do, like room additions and swimming pools, that are unlikely to contribute to an increased bottom line.
Sometimes a busineess' strategic challenge is best solved by a new owner.
Marigold's Branding Labs provides the marketing and communication solutions required to increase the business owner's exit value.
Marigold Resources can assist in optimizing your brand, and make referrals to proven professionals in every aspect of business grooming required -- from accounting and legal to technology and financial planning to product research and sales development.
We enjoy helping customers solve problems and share great stories.
And, every business' story - no matter how small or large - needs optimized in order to realize maximum value at exit.
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