In Episode 145, Julie Nirvelli’s salsa company was on the brink of bankruptcy, despite having distribution agreements with big-name retailers like Whole Foods and Kroger. Nirvelli struggled to scale because she had a negative cash flow cycle. She had to buy raw material, design packaging, market her product, and then sit around and wait for her distributor to pay her weeks later.
She sent a last-ditch email to four potential acquirers – and you won’t believe what happened next.
Despite having distribution at Whole Foods, Kroger, and Safeway, salsa-maker Julie Nirvelli found herself on the brink of bankruptcy. She sent a last-ditch email to four potential acquirers – and you won’t believe what happened next.
Julie Nirvelli started selling her homemade tomatillo salsa in farmer’s markets and quickly translated her grassroots success into contracts with Whole Foods, Kroger, and Safeway that saw her salsa on the shelves of more than 2000 stores.