David Fairley estimates he has sold more than 20 online properties, but admits it was the sale of Hammocks.com—one of his first exits—that taught him the most.

Fairley had grown Hammocks.com into a seven-figure website with a pre-tax profit of more than $300,000 when he decided to put it up for sale. He received a “low seven-figure” offer and agreed to meet with the buyer.

That’s when things started to unravel.

The buyer questioned Fairley’s bookkeeping and dropped their price to around $700,000. Exhausted, Fairley felt cornered and decided the only thing he could do was to accept the lower price. 

Peter Shankman started Help A Reporter Out (HARO) to connect experts with journalists who needed people to quote for stories. HARO sent a simple email three times a day to subscribers and because every email had the potential to be a reporter from a media outlet like The New York Times, the email open rates were close to 80%. Most days Shankman worked from his sofa with two employees helping him remotely. 

Within three years, Shankman was generating $1.5MM from selling simple text ads on his email blasts. That’s when Shankman’s largest advertiser approached him to buy HARO.

In the episode you’ll learn:

- The remarkable relationship between ADHD and entrepreneurship

- The surprising upside of selling instead of scaling your business

- The truth about who is most likely to buy your business

- The best way to find a strategic buyer for your company

Listen now.

Built to Sell Forbes Column

The ADHD Entrepreneur -  Have you ever wondered why you get bored with a business after a few years of running it? Chances are you might have some of the symptoms of Attention Deficit Hyperactivity Disorder (ADHD).

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