McGreevy has been an independent newspaper publisher in Iowa for over 20 years. In addition to publishing the Quad Cities’ independent newspaper, the River Cities’ Reader, he is President of AdMospheres Media & Marketing. He started the boutique agency to fill a niche in out-of-home advertising development, marketing, sales and operations for transit authorities, airports, and public works departments. Since 2001, AdMospheres has been involved with creative projects from documentary films and incentive travel to trade show strategies and corporate brochures. McGreevy has been team leader on branding/strategy, web development, copy writing, media planning and budgeting/finance for tech start ups, national conferences, as well as state-wide and local election campaigns.