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The Daytrotter "If You Build It" promo was done as a labor of passion by Marigold Digital Media Director, Justin Holstein to serve as a promo and also as a mark of time for what had been accomplished by Sean Moeller in the creation of Daytrotter and the avenue that it allowed for the many great artists that have come through the Quad Cities over the years. It ended up being the last promo that would be shot for Daytrotter while Sean was at the helm as he resigned a month later to start yet another venture.
A week after posting the promo via social media online, the Des Moines Register's entertainment section "The Juice" called and ran an article on the video claiming it to be the best Field of Dreams spoof of all time.
Thanks to the great performance by comedian/actor Mike Steele and Sean Moeller, more similar promos have been shot to promote Moeller Nights in the East Village of Davenport, which happen every Monday night. Stop on by and you can generally run into both of them enjoying the musical line up.